"
Digital PR
I've worked with Six Chillies over many years... their insight in compiling data and digestible datasets is a skillset that's incredibly rare to find.
Where
data meets
storytelling
We turn messy data into clear stories, creative campaigns, and decisions that actually move things forward.
No jargon. No spreadsheet overwhelm. Just insight you can do something with.
Trusted by leading brands & agencies
The problem we solve
You have the data.
What you need is clarity.
What you need is clarity.
Most teams aren't short of data. They're short of meaning. Reports pile up, dashboards multiply, and somewhere in the noise the actual insight gets lost.
That's where we come in.
We're Six Chillies👋 A creative data agency that turns numbers into stories worth sharing and decisions worth making.
That's where we come in.
We're Six Chillies👋 A creative data agency that turns numbers into stories worth sharing and decisions worth making.
Data-led Stories & Campaigns
Who it's for?
PR and marketing teams who need creative campaign ideas, with the data to back them up.
What we do
The best PR campaigns aren't invented. They're discovered in data that nobody's thought to look at the right way.
We help you find those stories. From ideation and data sourcing through to analysis and journalist-ready formatting, we're your creative data partner from brief to launch.
We can help with:
👉Campaign ideation
👉Data sourcing (FOIs, surveys, custom datasets, public data)
👉Feasibility checks before you commit to an idea
👉Data analysis and methodology
👉Formatting and visualisation-ready outputs
What this looks like in practice:
We've turned ticket sales into stories about fandom. App privacy labels into a media-ready ranking of the world's most invasive apps. Survey data into a global report that positioned a brand as an authority in its category.
PR and marketing teams who need creative campaign ideas, with the data to back them up.
What we do
The best PR campaigns aren't invented. They're discovered in data that nobody's thought to look at the right way.
We help you find those stories. From ideation and data sourcing through to analysis and journalist-ready formatting, we're your creative data partner from brief to launch.
We can help with:
👉Campaign ideation
👉Data sourcing (FOIs, surveys, custom datasets, public data)
👉Feasibility checks before you commit to an idea
👉Data analysis and methodology
👉Formatting and visualisation-ready outputs
What this looks like in practice:
We've turned ticket sales into stories about fandom. App privacy labels into a media-ready ranking of the world's most invasive apps. Survey data into a global report that positioned a brand as an authority in its category.
Trend Analysis & Insight
Who it's for?
Marketing and brand teams who want to know what's coming, before everyone else does.
What we do
The brands that win aren't the ones with the most data. They're the ones who spotted something early and moved on it.
We analyse search engines, AI models/ LLMs, social platforms, community platforms, and media to reveal what people actually care about - their motivations, their frustrations, and the opportunities sitting just beneath the surface.
We can help with:
👉Search ecosystem (Google, AI/ LLMs etc) demand analysis
👉Social and cultural trend mapping
👉Audience pain point and motivation research
👉Opportunity sizing and strategic recommendations
Marketing and brand teams who want to know what's coming, before everyone else does.
What we do
The brands that win aren't the ones with the most data. They're the ones who spotted something early and moved on it.
We analyse search engines, AI models/ LLMs, social platforms, community platforms, and media to reveal what people actually care about - their motivations, their frustrations, and the opportunities sitting just beneath the surface.
We can help with:
👉Search ecosystem (Google, AI/ LLMs etc) demand analysis
👉Social and cultural trend mapping
👉Audience pain point and motivation research
👉Opportunity sizing and strategic recommendations
Ongoing Reporting & Insight
Who it's for?
Marketing teams who want ongoing clarity on what's working.
What we do:
Most monthly reports tell you what happened. Ours tell you what it means and what to do next. We build reporting systems that give your teams visibility on the metrics that matter, in a format that actually drives decisions. Less noise. More signal.
We can help with:
👉Monthly dashboards (GA4, Looker Studio, custom platform builds)
👉Automated reporting setup
👉Campaign and performance tracking
👉Narrative reporting, not just numbers
Marketing teams who want ongoing clarity on what's working.
What we do:
Most monthly reports tell you what happened. Ours tell you what it means and what to do next. We build reporting systems that give your teams visibility on the metrics that matter, in a format that actually drives decisions. Less noise. More signal.
We can help with:
👉Monthly dashboards (GA4, Looker Studio, custom platform builds)
👉Automated reporting setup
👉Campaign and performance tracking
👉Narrative reporting, not just numbers
Business Decision Analytics
Who it's for?
Leadership teams and business owners who want a clear, honest view of what's working. Those who want to work on the business, not just in it.
What we do:
We deleted 70% of a client's dashboard once. Not to be dramatic, to be useful.
Too many leadership teams are drowning in data that doesn't help them decide anything. We strip it back, build frameworks around the questions that actually matter, and give you a view of your business you can act on.
We can help with:
👉Custom dashboards
👉Forecasting, performance, and financial models
👉Board pack and investor-ready data views
👉Connecting data across ops, sales, and marketing
Leadership teams and business owners who want a clear, honest view of what's working. Those who want to work on the business, not just in it.
What we do:
We deleted 70% of a client's dashboard once. Not to be dramatic, to be useful.
Too many leadership teams are drowning in data that doesn't help them decide anything. We strip it back, build frameworks around the questions that actually matter, and give you a view of your business you can act on.
We can help with:
👉Custom dashboards
👉Forecasting, performance, and financial models
👉Board pack and investor-ready data views
👉Connecting data across ops, sales, and marketing
Training & Team Upskilling
Who it's for?
Digital PR teams, marketing teams, and anyone who wants to use data better without becoming a data analyst.
What we do:
The best training doesn't just teach skills. It changes how people think. Our sessions are built around your real campaigns and real problems. Whether you're a junior team finding your feet with data or a senior team who's been doing the same thing for too long, we believe that developing your confidence around data builds a more successful team.
We focus our sessions on your actual campaigns and challenges. We aim to build a more successful team by developing confidence around data, whether you are a junior team new to data analysis or a senior team looking for a fresh approach - it’s all about confidence.
Digital PR teams, marketing teams, and anyone who wants to use data better without becoming a data analyst.
What we do:
The best training doesn't just teach skills. It changes how people think. Our sessions are built around your real campaigns and real problems. Whether you're a junior team finding your feet with data or a senior team who's been doing the same thing for too long, we believe that developing your confidence around data builds a more successful team.
We focus our sessions on your actual campaigns and challenges. We aim to build a more successful team by developing confidence around data, whether you are a junior team new to data analysis or a senior team looking for a fresh approach - it’s all about confidence.
Built for the people who hate
being handed a spreadsheet.
We work with PR & creative teams who need ideas grounded in data. Marketing leaders who need clarity on what's actually working. Finance & e-commerce brands who want to use their data to compete smarter, and challenger businesses navigating a fast-changing market.
What they all have in common?
They come to us with data and leave with a story worth telling, and decisions they won't regret.
What they all have in common?
They come to us with data and leave with a story worth telling, and decisions they won't regret.
Client stories
Don't take
our word for it.
"
Marketing
Their data is easy to understand and follow, they are quick to respond and available to jump on a call to answer any questions.
"
Digital PR
We enlisted the help of Six Chillies at a point where our ideation process was starting to feel a little stuck and we were struggling to generate fresh campaign ideas. Six Chillies were excellent throughout the entire process. The team were open, collaborative and generous with their knowledge, encouraging questions and discussion throughout. We came away with practical insights, clear actions to implement, and renewed energy within the team. It genuinely sparked fresh thinking and conversations that we're already turning into action. I'd highly recommend Six Chillies to any team looking to elevate their Digital PR and data approach.
"
E-com
“Their data is easy to understand and follow, they are quick to respond and available to jump on a call to answer any questions.”
"
Digital PR
Six Chillies has been instrumental in supporting our PR campaigns. They excel at extracting precise datasets from our briefs to enhance our storytelling. Their excellent communication, attention to detail, and organisation ensure projects are completed fantastically and on time.
"
Agency
"The team at Six Chillies never just deliver what's been asked of them, they always go above and beyond. I would recommend without hesitation."
"
Digital PR
It was fantastic! The practical stuff was super useful. The team have a real ability to make data feel exciting and accessible.
"
Financial Services
Six Chillies brought much needed energy to our discussions and challenged us in a really good way. Our PR team were very complimentary, and our C-suite specifically commented on how much they valued their input. A team that really gets under the skin of your business.
"
Digital Marketing
Six Chillies were genuinely insightful, transparent, and down-to-earth. Making the presentation so digestible, relatable and easy to understand. Their passion shines through and has truly altered my mindset of looking at data.
"
Digital Marketing
Six Chillies were genuinely insightful, transparent, and down-to-earth. Making the presentation so digestible, relatable and easy to understand. Their passion shines through and has truly altered my mindset of looking at data.
"
Financial Services
Six Chillies brought much needed energy to our discussions and challenged us in a really good way. Our PR team were very complimentary, and our C-suite specifically commented on how much they valued their input. A team that really gets under the skin of your business.
"
Digital PR
It was fantastic! The practical stuff was super useful. The team have a real ability to make data feel exciting and accessible.
"
Agency
"The team at Six Chillies never just deliver what's been asked of them, they always go above and beyond. I would recommend without hesitation."
"
Digital PR
Six Chillies has been instrumental in supporting our PR campaigns. They excel at extracting precise datasets from our briefs to enhance our storytelling. Their excellent communication, attention to detail, and organisation ensure projects are completed fantastically and on time.
"
E-com
“Their data is easy to understand and follow, they are quick to respond and available to jump on a call to answer any questions.”
"
Digital PR
We enlisted the help of Six Chillies at a point where our ideation process was starting to feel a little stuck and we were struggling to generate fresh campaign ideas. Six Chillies were excellent throughout the entire process. The team were open, collaborative and generous with their knowledge, encouraging questions and discussion throughout. We came away with practical insights, clear actions to implement, and renewed energy within the team. It genuinely sparked fresh thinking and conversations that we're already turning into action. I'd highly recommend Six Chillies to any team looking to elevate their Digital PR and data approach.
"
Marketing
Their data is easy to understand and follow, they are quick to respond and available to jump on a call to answer any questions.
"
Digital PR
I've worked with Six Chillies over many years... their insight in compiling data and digestible datasets is a skillset that's incredibly rare to find.
Ready to make your data mean something?
Whether you've got a brief, a problem, or just a feeling that your data should be doing more, we'd love to hear from you.
Get in touch
