What Truly Works in Digital PR? The Grapevine Report
In partnership with The Grapevine newsletter, we analysed over 2,400 digital PR campaigns from marketers, agencies, and in-house teams, creating one of the most comprehensive campaign performance databases.
Published on:
June 10, 2026
We Are Heroine
Client name
The project: In partnership with Heroine and The Grapevine newsletter, we analysed over 2,400 digital PR campaigns from marketers, agencies, and in-house teams, creating one of the most comprehensive campaign performance databases.
What we did: We categorised every campaign by type, format, and market. Used Ahrefs to track performance over time. Identified the top-performing categories across the UK, US, and global markets. And modelled what's coming next in digital PR.
The outcome: A data-driven industry benchmark. A resource agencies and in-house teams use to validate strategy, set expectations, and find the next big opportunity.