When 2 million CVs became a story

A global jobs aggregator with a vast proprietary dataset wanted to turn that data into something their audience would actually use and share, not just read once.
Published on:
June 10, 2026
Adzuna
Client name

The challenge: A global jobs aggregator with a vast proprietary dataset wanted to turn that data into something their audience would actually use and share, not just read once.

What we did: We transformed their data into two interactive on-site tools. Giving users a personally relevant reason to engage, and journalists and publications permanently linkable assets.

The outcome: Coverage kept coming long after launch. Evergreen assets, ongoing link equity, and a data product their audience returned to.

See the tools: adzuna.co.uk/value-my-degree | adzuna.co.uk/value-my-name