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Invasive Apps

Invasive Apps

Recently Apple updated their privacy policy, giving us more information on how different apps use our data and more clarity on where our information goes.
Published on:
June 10, 2026
pCloud
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Campaign approach: Apps form a part of our everyday life. From catching up with our friends to playing games, watching films, investing in stocks and banking, there’s not much we do without them.

But what price do we pay for the ease they offer?

We looked at the concerns surrounding mobile apps, working out which ones require the most information in exchange for using them. By using the new Apple privacy labels featured in the App Store, we identified which apps share the most of your private data with third parties and which gather the most for their own benefits, to find the most invasive overall.

The result was Invasive Apps: a clear, data-led ranking that exposed the true privacy cost of everyday apps and transformed a technical policy update into a highly shareable, media-ready story.

Explore the project at pcloud.com/invasive-apps.

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