Entertain or Die
A challenger brand agency wanted to understand what made certain smaller brands punch above their weight commercially, and turn that into a research report that could generate attention and establish authority.
Published on:
August 12, 2026
Small World
Client name
The challenge: Small World agency wanted to understand what made certain smaller brands punch above their weight commercially, and turn that into a research report that could generate attention and establish authority.
What we did: We built the Entertainment Index: a global research report ranking brands by how effectively they used entertainment as a growth strategy. The index combined revenue performance, share of search, social buzz, media coverage, and share of voice.
The outcome: A data-backed framework that became a conversation starter at senior marketing levels, and a piece of thought leadership that positioned Small World as an authority in brand strategy.
Explore: entertainordie.com
