Training
We offer a full service training session covering all aspects of data in digital PR. The course is broken down into 3 sections, with the flexibility of in person or online only delivery.
Ideation
How to come up with creative ideas for Digital PR
Sources of inspiration
How to use other campaigns to come up with something truly novel.
We can insert your own clients into this section and review previous campaigns.
Sourcing
How and where you should find data to create stories
When and why should I be using surveys?
FOI’s - how to navigate
How do I use data to boost my reactive PR
Alternative data sources (when ONS & .gov don’t work)
Execution
How and what format should you be collecting your data in
Formats, formulas and data-vis
How to get the most out of survey questions
How to take a single stat and create an entire headline
Presenting/pitching data-led content to journos
🌶️ Charlie Clark - Founder Minty Digital
“The training on ideations, data sourcing and campaign production really helped add a layer of knowledge to the team that's contributed towards our continued growth within the industry.”